DeeJayPallaside

 also gained popularity on YouTube , incorporating elements of "communication with the afterlife" into his work, recording videos stylized as spirit box sessions or readings of the voices of the dead. Although his music was primarily entertainment and had a creepypasta aesthetic, some viewers may have taken such content literally.

Both examples show that in Poland, too, the memory of the dead is sometimes used as content suitable for monetization , balancing on the border between spirituality, sensationalism and internet showmanship.

The examples cited illustrate the various shades of this phenomenon—from cynical calculation, through pseudo-tributes to idols and victims of tragedy, to outright fraud. What they all have in common is that they always evoke strong reactions —admiration and faith in some, and disgust and anger in others.